A website is an extremely important part of your companies identity as more and more potential customers are looking online for fast, efficient ways to meet their demands. Your website should represent what you do accurately and be a comprehensive showcase of your products and services.

Websites
To get you started, you need a domain name and web server space, called hosting. This has been outlined on our web hosting page. Once this has been created, your website can be uploaded and is visible to an online audience that reaches billions of users around the globe.
The most important part of any web presence is its ability to be found and indexed by search engines. Innate has had huge success getting excellent rankings and we will ensure that your website has a fighting chance amongst millions of competitors.
The information displayed on your website should also have an 'architecture' enabling users to find their way around easily and within a few clicks to the answers. Your navigation system should outline the most important features, down to more in-depth details about them.
Over and above all technical aspects are aesthetics. Your website should also look good. A careful balance between graphics and information is needed to create an excellent online presence. Using flashy techniques can look brilliant but also prevent users from getting the point. Everything on your site should work together to outline your message.
Extra functionality can be added to your website, such as animated graphics, database integration and e-commerce functionality.

Application Development & Database Driven Websites
Applications are widely used on the internet to manage information, calculate prices and access vast sums of data stored on a server. Fast, reliable solutions exist to cope with your companies information, from mathematical equations to image manipulation, web-based applications are extremely powerful tools.
Working examples are found at most Corporate establishments where a central data source is necessary to keep track of information. On a smaller scale, Estate Agents use content management systems to manage their websites, property information and newsletter sending. The strength of most applications is that many parts of the management process are automated, making you more efficient and saving you time. The reason we prefer 'web-based' applications is that they are accessible online from anywhere in the world. No need for client-side software or personal information other than your username and password.
An industry standard programming language PHP (Hypertext Pre-processor) and database software MySQL (Structured Query Language) is applied when creating these applications. These widely used tools are also open-source, which means the source code is available to the public and developers around the world are continually perfecting and updating it.

Email & Newlsetter Sending
e-Mailers are an intelligent way of marketing your products and services. Readers have more time to grasp concepts and are able to respond immediately to your prompts. Spamming however is a problem and mailing lists should always be legitimate and created from willing recipients.
Useful information is rarely rejected and is a clever way to reach your market. Providing them with options and links to other useful information on your website increases web traffic and your website's importance on the internet.
A basic e-Mailer should consists of comprehensive information about your subject, clever imagery  and prompts, links and contact details.